Webinar l Deep Dive into the development of the Rolex Paris Masters Phygital Experience

About this webinar
To become an unmissable tennis tournament, the Rolex Paris Masters invests in its must-have tournament digital tool: the mobile app. Indeed, the tournament was looking to create a fluid and personalized experience that delivers continuity with the experience on the court.
This webinar will present how we address the tournament's main challenges when redesigning its mobile application:
-
The launch of the tournament’s new visual identity through a newly designed mobile application
-
The coordination between the various third-party partners: about 10 stakeholders
-
The integration of complex design data (e.g. Momentum)
-
The CMS integration (Prismic)
-
The marketing features: plan analytics tracking, advertising, gaming mobile & more
Discover how the Rolex Paris Masters won the challenge of surprising and engaging its fans!
Our Speakers

Gautier Carlier
Delivery Manager
CBTW
Damien Chasseurs
Co-founder
CBTW
Jérémie Thomas
Manager Digital
Rolex Paris Masters