Webinar l Deep Dive into the development of the Rolex Paris Masters Phygital Experience

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About this webinar

To become an unmissable tennis tournament, the Rolex Paris Masters invests in its must-have tournament digital tool: the mobile app. Indeed, the tournament was looking to create a fluid and personalized experience that delivers continuity with the experience on the court. 

This webinar will present how we address the tournament's main challenges when redesigning its mobile application:

  • The launch of the tournament’s new visual identity through a newly designed mobile application

  • The coordination between the various third-party partners: about 10 stakeholders

  • The integration of complex design data (e.g. Momentum)

  • The CMS integration (Prismic)

  • The marketing features: plan analytics tracking, advertising, gaming mobile & more

 Discover how the Rolex Paris Masters won the challenge of surprising and engaging its fans!

Our Speakers

Gautier Carlier
Damien Chasseur - CBTW-1
Jeremie Thomas - CBTW-2
Gautier Carlier

Delivery Manager

CBTW

Damien Chasseurs

Co-founder

CBTW

Jérémie Thomas

Manager Digital

Rolex Paris Masters

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